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Based on the job-to-be-done view, an alternative way of segmenting customers that has emerged recently
A company that uses the job-to-be-done view might discover that one segment sees the job to be done as using small snippets of time productively.
PRODUCT ATTRIBUTE VIEW DEMOGRAPHIC VIEW JOB-TO-BE-DONE VIEW Market Definition Market Definition Market Definition The handheld wireless device The traveling salesman Use small snippets of time productively Competitors Competitors Competitors Palm Pilot, Handspring Treo, Notebook computers, wireline Internet Wireless telephones, Wall Street Sony Clié, HP Jordana, Compaq I-Paq, wireless phone access, wireless and wireline telephones Journal, CNN Airport News, listening to boring presentations, doing nothing Features to consider Features to consider Features to consider Digital camera Wireless Internet access; bandwidth for data E-mail Word Downloadable CRM data/functionality Voice mail Excel Wireless access to online travel agencies Voice phone Outlook Online stock trading Headline news, frequent updates Voice phone E-book and e-technical manuals Simple, single-player games Organizer E-mail Entertaining "top-ten" lists Handwriting recognition Voice Always on Source: Adapted from Christensen and Raynor, The Innovator's Solution, p. 83.
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